100+ active Wiggle promo codes and discounts as of May 2021. Free Wiggle.co.uk coupons verified to instantly save you more for what you love. Last Updated: Mar 30, 2021 11:28:57. Wiggle | Cycle | Run | Swim | Tri-Sports & Bike Shop. Wiggle started out as Butlers Cycles, a small independent bike shop in Portsmouth, trading since 1920. After its initial success at selling bike bits and various other items on-line, Wiggle.co.uk was officially launched in 1999. Since its initial start-up, Wiggle has grown exponentially. It now stocks over 65,000 different SKUs, with products housed in a large state of the art warehouse. The website is now translated across multiple international languages; including French, Spanish, Japanese, German, Italian, Dutch, Russian and Chinese. Deliveries are dispatched to over 100 different countries. The majority of people that work at Wiggle are sports enthusiasts, and this is reflected through our passionate service and technical knowledge. Wiggle’s overarching mission, is to give as many people as possible the opportunity to experience the joy of sport.